Extrovertic is a communications consultancy that enables healthcare companies to drive sales through multichannel marketing to consumers and HCPs. We specialize in working with small-to-mid-sized health care companies.

Dorothy WetzelDorothy Wetzel

Founder, Chief Marketing Strategist

Dorothy is passionate about consumer health care marketing and is continually hunting for new ways to reach and empower consumers. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning the spot as AdAge’s Marketer of the Year in 2001. Dorothy is a well-known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010.

Dorothy has created distinctive consumer marketing strategies and launch plans for health care clients large and small. An experienced problem solver, Dorothy works collaboratively with clients to capitalize on new marketing opportunities. She holds an MBA in Marketing and Finance from Columbia and a BA in English from Tufts.

Her skills and experience include:

  • Brand Strategy & Planning
  • Content Marketing
  • Direct to Consumer Investment
  • Center of Excellence & Cross-functional Team Leadership
  • Agency Selection & Management
  • Multichannel Marketing
  • Health Literacy
  • Social Listening

Bill FlemingBill Fleming

Partner, Multi-Channel Marketing Strategist

Bill is an experienced bio-pharma strategist with demonstrated success in driving business results. A left-brain thinker, he analyzes bio-pharma markets and customers, recommends commercial strategies and designs tactics to accelerate brand growth and loyalty. He has worked with and learned from a range of brands, from rare disease to blockbuster and pre-launch to mature.

Bill is collaborative by nature and works actively with clients to solicit input, share ideas, stimulate thinking and evolve recommendations. He is committed to generating understanding and alignment on the right solution. And he writes a great deck, he says modestly.  Bill has a BA from Miami University and a Masters from University of North Carolina.

His skills and experience include:

  • Target Analysis and Segmentation
  • Multichannel Campaign Design
  • Patient Acquisition and Adherence Strategies
  • KPI Development and Marketing Mix Optimization
  • Value Propositions and Brand Positioning
  • Launch Planning and Budgeting
  • Marketing Technology Vendor Selection and Management

Extrovertic provides multichannel strategy, brand planning, content marketing and partner selection services.

Multichannel Campaigns

  • Target Analysis and Segmentation
  • Message Mapping
  • Campaign Design

Brand Marketing Plans

  • Integrated HCP/Consumer
  • Direct to Consumer Investment
  • Brand Positioning

Content Marketing

  • Social Listening
  • Content Strategy, Writing & Design
  • Media Planning

Partner Selection

  • Database Providers
  • Creative Agencies
  • Custom Content Team

Why Us?


Expert Guidance

We have been there before and have an eye on emerging channels, we provide clients with actionable recommendations and practical advice.

Rapid Results

Tapping into extensive experience in building multichannel campaigns, our extroverts know what short cuts to take (and as importanly, those not to), to get your campaign into the market quickly.

Broad Perspective

We consider your brand through multiple stakeholder angles so our solutions are aligned with all your customer needs, both internal and external.


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The Downside of Patient Empowerment

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4 Ways to Become an Activist Pharmaceutical Brand

Yesterday I wrote about consumer’s increasing expectations for brand activism in a post entitled, “Tough Times for Timid Pharma Brands.” In a nutshell, many progressive consumer brands outside of the pharmaceutical industry are increasingly taking Read More

Tough Times for Timid Pharmaceutical Brands

Consumers demand more outwardly focused brands Consumers, driven by mindful Millennials, are demanding that brands take a stand on social issues. It is no longer acceptable for brands to look at the messy world and say, “Not my job!” Certainly Pharma Read More

Three Prescriptions for Patient Centricity

Patient Focused. Patient Centric. Patient First. There are lots of buzzwords companies use to describe their aspirations for a new focus on patients. But as my 8th grade Latin teacher once told me, “The road to hell is paved with good intentions.” Read More

The #Powerof1Million changes everything

Last week, I got an email from 23andMe announcing that they had “genotyped more than one million people worldwide,” and that I was number 85,552. Big news for a company that has weathered a lot of ups and downs, particularly in November 2013 when the Read More

My Madeleine Albright Moment

I signed up for 23andMe a few years ago for professional reasons. This was before November 2013 when the FDA told 23andMe to stop providing health results. As a health care marketer, I admired how the company’s whimsical pink and green infographics Read More

Overcoming the DTC Fear Factor

FDA gets on the “Less is More” bandwagon The “Less is More” approach is gaining traction in health care. Fear is what often causes people to gird themselves with potentially unnecessary health care interventions: fear of getting it wrong, of missing Read More
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