Dorothy is passionate about consumer health care marketing and is continually hunting for new ways to reach and empower consumers. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning the spot as AdAge’s Marketer of the Year in 2001. Dorothy is a well-known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010.
Dorothy has created distinctive consumer marketing strategies and launch plans for health care clients large and small. An experienced problem solver, Dorothy works collaboratively with clients to capitalize on new marketing opportunities. She holds an MBA in Marketing and Finance from Columbia and a BA in English from Tufts.
Her skills and experience include:
Bill is an experienced bio-pharma strategist with demonstrated success in driving business results. A left-brain thinker, he analyzes bio-pharma markets and customers, recommends commercial strategies and designs tactics to accelerate brand growth and loyalty. He has worked with and learned from a range of brands, from rare disease to blockbuster and pre-launch to mature.
Bill is collaborative by nature and works actively with clients to solicit input, share ideas, stimulate thinking and evolve recommendations. He is committed to generating understanding and alignment on the right solution. And he writes a great deck, he says modestly. Bill has a BA from Miami University and a Masters from University of North Carolina.
His skills and experience include:
We have been there before and have an eye on emerging channels, we provide clients with actionable recommendations and practical advice.
Tapping into extensive experience in building multichannel campaigns, our extroverts know what short cuts to take (and as importanly, those not to), to get your campaign into the market quickly.
We consider your brand through multiple stakeholder angles so our solutions are aligned with all your customer needs, both internal and external.