About
What is Strategic Storytelling?
Who doesn’t like a good story? Stories can entertain, educate, and inspire. But strategic storytelling is storytelling with a specific purpose, to drive change/change hearts, minds and action; whether it be with customer or donors, a marketplace, or the world at large! Extrovertic creates the strategic stories to create the change your organization wants to see.
Our Extrovertic Story
Having been in business since 2009, Extrovertic Communications knows something about adapting to change.
Here’s our story.
1996
IN THE BEGINNING….it all started with a little blue pill
1996
It starts with our founder, Dorothy Wetzel, who was the change agent that sparked the groundbreaking patient marketing efforts behind Pfizer blockbuster brands Viagra, Lipitor, and Zoloft. Click here to hear Dorothy discuss Viagra marketing on the Death, Sex & Money podcast.
2009
Extrovertic 1.0: The birth of Extrovertic
2009
Like any good change agent, Dorothy ruffled a few Pfizer feathers, so off she went to the advertising agency side, eventually opening extrovertic communication in 2009. One of her best decisions was to bring on Bill Fleming as a partner in charge of multichannel strategy.
2014
Extrovertic 2.0: Laser focus on strategy
2014
Over time, extrovertic couldn’t match the deep discounts the large advertising agencies were providing clients. All along our clients had been telling extrovertic that it was the company’s strategic insight that they valued above all. So, we hunkered down around multichannel marketing strategy, which we could deliver more expertly and cost-effectively than our competitors.
2022
Extrovertic 3.0: The move to storytelling
2022
Turning personal passion into professional advantage. With the retirement of her beloved extrovertic partner, Bill Fleming, Dorothy took the opportunity to “tidy up” extrovertic services, Marie Kondo style. The assignments that “sparked the most joy” were those where she could create a compelling story around an organization’s differential advantage. Strategic storytelling became Extrovertic’s North Star.
2024
Extrovertic 4.0: Calling all change agents!
2024
Change agents can be found in all types of organizations, corporations large and small, non-profits and entrepreneurs. Adding to our base of corporate clients, Extrovertic started deploying strategic storytelling to non-profits wanting to change the world as well as entrepreneurial organizations bent on disrupting the status quo.
Our founder’s story
Our founder Dorothy Wetzel cut her storytelling teeth creating some of the biggest brands in healthcare. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning Pfizer the spot of AdAge 2001 Marketer of the Year. Dorothy is a well-known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010.
In addition to healthcare, Dorothy is also an intrepid storyteller for non-profit and entrepreneurial organizations. Dorothy has traveled to Haiti and Sierra Leone in search of compelling stories to drive donations, producing persuasive videos, blog posts, photos, and social posts for multiple non-profits. She helped carve out a new strategic direction for an immigrant support organization faced with a changing landscape. Having a soft spot for fellow entrepreneurs, she developed website copy for a consultant wanting to launch a new Diversity, Equity, Inclusion and Belonging (DEIB) practice and a series of thought-provoking blogposts for a research firm that uses advanced analytics to generate business building insights.
In addition to leveraging her extensive network of creators to develop compelling stories for extrovertic, she decided to up her own storytelling game. Dorothy began seriously studying photography at International Center of Photography and carries a camera wherever she goes. During the pandemic, Dorothy earned a storytelling certificate from New York University, studying feature writing, video and blog production, and craft of storytelling. Why let other people have all the fun?
In addition to healthcare, Dorothy is also an intrepid storyteller for non-profit and entrepreneurial organizations. Dorothy has traveled to Haiti and Sierra Leone in search of compelling stories to drive donations, producing persuasive videos, blog posts, photos, and social posts for multiple non-profits. She helped carve out a new strategic direction for an immigrant support organization faced with a changing landscape. Having a soft spot for fellow entrepreneurs, she developed website copy for a consultant wanting to launch a new Diversity, Equity, Inclusion and Belonging (DEIB) practice and a series of thought-provoking blogposts for a research firm that uses advanced analytics to generate business building insights.
In addition to leveraging her extensive network of creators to develop compelling stories for extrovertic, she decided to up her own storytelling game. Dorothy began seriously studying photography at International Center of Photography and carries a camera wherever she goes. During the pandemic, Dorothy earned a storytelling certificate from New York University, studying feature writing, video and blog production, and craft of storytelling. Why let other people have all the fun?
Dorothy has a B.A. in English from Tufts University and an M.B.A. in Marketing and Finance from Columbia University Graduate School of Business. She has two wonderful grown children and lives in Millburn, New Jersey with
two geriatric pets and one youthful husband!
IN THE BEGINNING….it all started with a little blue pill
It starts with our founder, Dorothy Wetzel, who was the change agent that sparked the groundbreaking patient marketing efforts behind Pfizer blockbuster brands Viagra, Lipitor, and Zoloft. Click here to hear Dorothy discuss Viagra marketing on the Death, Sex & Money podcast.
Extrovertic 1.0: The birth of Extrovertic
Like any good change agent, Dorothy ruffled a few Pfizer feathers, so off she went to the advertising agency side, eventually opening extrovertic communication in 2009. One of her best decisions was to bring on Bill Fleming as a partner in charge of multichannel strategy.
Extrovertic 2.0: Laser focus on strategy
Over time, extrovertic couldn’t match the deep discounts the large advertising agencies were providing clients. All along our clients had been telling extrovertic that it was the company’s strategic insight that they valued above all. So, we hunkered down around multichannel marketing strategy, which we could deliver more expertly and cost-effectively than our competitors.
Extrovertic 3.0: The move to storytelling
Turning personal passion into professional advantage. With the retirement of her beloved extrovertic partner, Bill Fleming, Dorothy took the opportunity to “tidy up” extrovertic services, Marie Kondo style. The assignments that “sparked the most joy” were those where she could create a compelling story around an organization’s differential advantage. Strategic storytelling became Extrovertic’s North Star.
Extrovertic 4.0: Calling all change agents!
Change agents can be found in all types of organizations, corporations large and small, non-profits and entrepreneurs. Adding to our base of corporate clients, Extrovertic started deploying strategic storytelling to non-profits wanting to change the world as well as entrepreneurial organizations bent on disrupting the status quo.
Our founder’s story
Our founder Dorothy Wetzel cut her storytelling teeth creating some of the biggest brands in healthcare. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning Pfizer the spot of AdAge 2001 Marketer of the Year. Dorothy is a well-known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010.
In addition to healthcare, Dorothy is also an intrepid storyteller for non-profit and entrepreneurial organizations. Dorothy has traveled to Haiti and Sierra Leone in search of compelling stories to drive donations, producing persuasive videos, blog posts, photos, and social posts for multiple non-profits. She helped carve out a new strategic direction for an immigrant support organization faced with a changing landscape. Having a soft spot for fellow entrepreneurs, she developed website copy for a consultant wanting to launch a new Diversity, Equity, Inclusion and Belonging (DEIB) practice and a series of thought-provoking blogposts for a research firm that uses advanced analytics to generate business building insights.
In addition to leveraging her extensive network of creators to develop compelling stories for extrovertic, she decided to up her own storytelling game. Dorothy began seriously studying photography at International Center of Photography and carries a camera wherever she goes. During the pandemic, Dorothy earned a storytelling certificate from New York University, studying feature writing, video and blog production, and craft of storytelling. Why let other people have all the fun?
In addition to healthcare, Dorothy is also an intrepid storyteller for non-profit and entrepreneurial organizations. Dorothy has traveled to Haiti and Sierra Leone in search of compelling stories to drive donations, producing persuasive videos, blog posts, photos, and social posts for multiple non-profits. She helped carve out a new strategic direction for an immigrant support organization faced with a changing landscape. Having a soft spot for fellow entrepreneurs, she developed website copy for a consultant wanting to launch a new Diversity, Equity, Inclusion and Belonging (DEIB) practice and a series of thought-provoking blogposts for a research firm that uses advanced analytics to generate business building insights.
In addition to leveraging her extensive network of creators to develop compelling stories for extrovertic, she decided to up her own storytelling game. Dorothy began seriously studying photography at International Center of Photography and carries a camera wherever she goes. During the pandemic, Dorothy earned a storytelling certificate from New York University, studying feature writing, video and blog production, and craft of storytelling. Why let other people have all the fun?
Dorothy has a B.A. in English from Tufts University and an M.B.A. in Marketing and Finance from Columbia University Graduate School of Business. She has two wonderful grown children and lives in Millburn, New Jersey with
two geriatric pets and one youthful husband!